It is expected that the human nutraceutical market is to grow to more than USD400 Billion by 2025 (with a 7.2% CAGR over a period of  6 years) and the veterinary nutraceutical market usually follows the trend.  This market growth is attributed to the increasing geriatric population, rising number of chronic diseases and growing consumer awareness of nutraceuticals. However, it is also known that the nutraceutical market is an industry that is not tightly regulated. The discrepancy in product quality may occur without the knowledge of the consumers and sometimes even the suppliers. At the same time, many are not supported by evidence-based reports. The presentation will look into the various areas which vets need to pay attention to get the best value for their choice of nutraceuticals, especially on the evidence of efficacy and safety.